Be sure that you check out Google’s UX designer, Michael Margolis, tips on productive design (see Google Ventures On 8 Shortcuts For Better, Faster Design Research). Do these apply to eLearning or instructional design? Of course they do 🙂
Start at the end: What questions do you want to answer?
Before you do any work on a research study, clarify what you want to get out of it. For example, would it be most useful to figure out:
- Can new customers understand and figure out how to use the product?
- What are customers’ existing workflow and pain points?
- What are pros/cons of competitive products?
- What are customers’ attitudes?
- How satisfied are existing customers with the product?
- How does new customers’ usage change over time?
- Which design performs better?
When you know which answers you’re after, it’s quicker to choose the most efficient way to find them–by picking an appropriate…
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